Who Would Be the Audience for your Media Product?

My media product is aimed at 16-21 year olds both male and female. However, the way I designed my magazine and the written content bend slightly more towards females. I think my magazine would still appeal to males, but I noticed when I was looking at Media Institution websites, music magazines were often placed in male entertainment sections, as you can see from Bauer media:

Therefore I think it would be good to have a music magazine with a slight bias to females. My audience would wear casual, fashionable clothing and be interested in popular music, most things played on radio 1 for example. They would spend their free time going out with their friends to pubs, clubs, parties and other events like festivals.

I based this audience on what I had learnt from my research. From my questionairre I learnt what was most popular amongst young people so I could base my magazine on this. Foer example, I found what artists, festivals and so on were most popular so I could use this in my magazizine. I also found things from my questionairre that helped see how my audience consumed music, which I thought was very important. I found that music was most popularly consumed over the internet, usually illegally downloaded:

How do you acess music?

Where do you watch music videos?

As you can see from my results, internet consumption of music was very popular. This told me a young audience were up to date with technology so I would need to base my magazine content around this. I also saw music was illegally downloaded, which is free, so I included some free downloads with the magazine.

Although my questionairre showed me what my targetting age range was interested in, it didn't determine what particulary social group from this age range I was going to aim my magazine at. From "Find Your Tribe", I got the result as a Townie.

I saw that this was the most popular tribe in the UK, so I decided to aim my magazine at this audience. Townie's are described as people who are interested in anything mainstream, so fashion, music, festivals, technology etc. A townie seemed to me as a completely normal teenager.

My audience's soci-economic group would probably fall in to groups D and E. This is because they would most likely be students at college or university working a part time job, or no job at all. Their phycographic profiling would be a combination of explorer and mainstreamer. My audience would be classified as explorers because they would seek new experiences and thrills, such as travelling. They would be mainstreamers because they would be interested in anything that made them belong, mainstream fashions as Find Your tribe explained. They may also be succeeders as they could be a student or someone trying to gain experience and qualifications in order to become successful.