I think a suitable media institution to distribute my product would be someone such as IPC Media. This is because they already distribute music magazines "NME" and "Uncut" so they have experience in how this genre of magazines should be distributed. Although they already distribute two other music magazine products, my magazine focuses on a different genre and social group, so there would be no risk of them distributing competing magazines.
I also considered Bauer Media but they already distribute Q magazine which is of the same genre as my product. This means they would be unlikely to distribute my magazine due to that they already distribute for a competitor.
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