How Did You Attract/Adress Your Audience?

I used various techniques to attract my audience. My use of language was an imprtant factor. I tried to use language that my audience could relate to and understand. For example, I didnt use complicated volcabulary and sentence stuctures, I created something that was easy and enjoyable to read for my audience. I also tried to include aspects of spoken language that my audience would use in every day conversation, for example slang like "cool".

Throughout my magzine I also felt I used appropriate fonts that would attract my audience. For my masthead I used a bold, modern, futuristic font that I felt would appeal to my audience. I continued to use this font for more headings. For my written content I used an easy to read, sans serif type face that I felt kept a consistent modern style.

I felt the content of my contents page would really attract my audience. Something Ithought would definatley appeal was that I included the charts listings. This is because I decided my audience would be interested in anything mainstream, so they would be interested in keeping up to date with the music currently in the charts. I included articles about made up established and arising artists, aswell as an article all about new artists that were appearing on the charts. I felt these would appeal to my audience as they would want to know about all the updates to do with music. I also included free downloads, which would definatley appeal to my audience (as you can see previously from my questionairre results), aswell as an articles that again would keep my audience up to date with popular music.

I also tried to aim my double page spread content to my audience as much as possible. In the questionairre I included questions and answers that would appeal to my audience and be something they could relate to. I also used the term of adress "we", so my audience would feel involved with the article. In addition to this, I also included some existing artists that my made up artist would recommend. I used artists that people had mentioned in my questionairre, for example Rihanna was widely mentioned.

In my images I had my models wear casual yet fashionable clothing. I felt this gave them an image that my audience could relate to. I also had them pose in confident, fun ways which gave them a friendly, exciting image which is also something I think my audience can relate to. However, I think my models could have been wearing something more exciting in order to capture my audience's attention. I think I also should have used some males in my images to equal out the balance between males and females in my magazine, therefore appealing more to the male part of my audience.

I created my mashead to appeal to my audience by using a modern sans serif font. This was bold and easy to read, and I think it worked really well for the style of my magazine. I also made my masthead black with a hint of colour on the play button as I felt these were colours that would relate well to both males and females and the use of no colour combined with colour gave a modern and interesting touch. I also thought my use of a play button as the A was unique. It suggested to my audience that my magazine was up to date with technology, so it would appeal to them. I also think it worked really well with the name play for my magazine.

I represented my social group in a posotive way through my images and content. I think the way I have represeneted my audience would attract them to my magazine. In my images my artists look confident, casual and fashionable so I think this representation would adress my audience well.

I laid my magazine out in a clear yet modern way. I used a grid like style, especially on my contents page but placed images and text in a way that made it look interesting. The layout of my magazine cover is what a magazine would usually look like, which I thought worked best in the music magazines I looked at in my research. The layout of my contents page and double page spread definatley had a modern look, mostly because of the additonal graphics I had used, for example the shapes and text in the background of my double page spread. I think the layout of my magazine would appeal to my audience because it was easy to read yet each page had a modern and fun twist that my audience should find interesting.

I intended to aim my magazine at both males and females, but it turned out to be aimed at predominantly females. However, I think this would work well on the market because so many music magazines are aimed at males. I aimed my magazine predominantly at females mostly in the design of my magazine. I used images of females in casual clothing so it would be something the same gender could relate to. If the females in my images were wearing clothing that gave them sex appeal such as underwear, they would be aimed more at males. Although they were posing confidently, they weren't posing in a particular way that would aim them towards men rather than women. I think the colour scheme I used was also particularly feminine. I think the use of pink and green worked well for the magazine and males could also find this appealing, but the pink in the colour scheme is predominantly aimed towards a female audience. I dont think the written content and type faces I used are aimed more at females, I think they would easily appeal to both sexes.

My initial audience research had an impact mostly on the content of my magazine. For example, I found the most common artists mentioned in my questionnaire were in the charts, as to why I included the up to date music charts in my contents page. I also found that music was commonly consumed over the internet, so I chose to include free downloads rather than a free CD. This was also influenced by people saying they would like something free to be included with the magazine.

I gained audience feedback by emailing an audience feedback record sheet and asking them to fill it in and return it in an email with some additional feedback. Here is my audience feedback record form Audience_Feedback_Record_Sheet
Here is a print screen of one of the emails I sent to people

And here is the response I got

From my audience feedback, I think I have been quite succesful targetting my audience. All the females I asked said they really liked the colour scheme I used and the images, but the mojority of the males said they disliked this. Nearly everyone I asked said they liked how I had included the charts in the contents page and used a play symbol for the a in the masthead. People also mentioned how they liked the layout because they thought it was well composed and interesting. Some imporvements people suggested were to include some more articles on established artists in my contents page and sell lines because they said this would have attracted them more. Overall, I got good audience feedback and feel my magazine worked well to attract them.